How Many Hashtags to Use on Pinterest in 2025

One of the most common questions from Pinterest creators is: how many hashtags should I use on my pins? The answer has evolved as Pinterest has updated its algorithm. Here is the definitive guide for 2025.

The ideal number of Pinterest hashtags

Pinterest recommends using 2 to 5 hashtags per pin. This range is optimal because it is enough to help Pinterest categorize your content without looking spammy.

What happens if you use too many hashtags?

Using more than 5-10 hashtags on Pinterest can actually hurt your pin's performance. Pinterest's algorithm may flag your pin as spam-like, reducing its distribution. Users who see your pin may also be put off by a wall of hashtags at the end of the description.

Should I use broad or niche hashtags?

The best approach is to use a mix of both. A broad hashtag like #homedecor has millions of pins and is very competitive. A niche hashtag like #minimalistlivingroomideas has fewer pins but more targeted reach.

A good combination for a home decor pin might be: #homedecor #minimalisthome #livingroomideas

Where to put hashtags in your Pinterest description

Always place hashtags at the end of your description, after the main text. This keeps your description readable and natural-sounding. The hashtags serve as metadata for Pinterest, not the primary message for your reader.

How to find the right hashtags for your pins

• Type your keyword into Pinterest search and note the autocomplete suggestions
• Look at what hashtags top-performing pins in your niche use
• Use Pinterest Trends to find seasonal and trending topics
• Think about what your ideal follower would search for

Do hashtags on Pinterest still work in 2025?

Yes, but their role has shifted. Pinterest now uses hashtags primarily as a categorization signal, not as a primary discovery mechanism. Keywords in your description are more important than hashtags alone. Use hashtags as a supplement to good keyword usage, not a replacement.